How to Cherry Pick Great Deals from Your Desk
by Lou Castillo
Our most successful students sit in their desk chairs (just like Lou and I) and
"cherry pick" the very best deals from the very best leads that called them.
They didn't chase after deals, they don't call agents, they don't call on FSBO
signs – they relax, in full control knowing that their phone will ring several
times each week with a great deal – worth $10,000 to $25,000 to them.
How do we do it? Better yet, how do our new students do it? It's the secret "M"
word that everyone says "oh yeah, I've heard of that", but rarely do investors
do it well. The M word is: Marketing. Marketing. And more Marketing.
There are 3 simple key components to making your phone, or your answering
service's phone ring with great deals. Every week.
- Multi-prong approach. Diversify and have lots of small marketing techniques or
campaigns going at once. For example, send out direct mail postcards, and do
some bandit road signs, and do some doorknob flyers, a few small billboards,
some Bankruptcy or pre-foreclosure leads and a newspaper ad. Do at least 2 or
more of the above, so that when one technique slows down another is still
bringing 'home the bacon'.
- Have a lead script & formulas, so you can make an 'rough offer' right overthe
phone. You'll need a short script of questions to ask your incoming
caller/sellers to figure out the details of their house & life situation. You'll
also need some cheat sheet so you can make a quick guestimate of repairs and
plug it into a proven formula to generate an approximate or rough offer—right
over the phone. If the seller says 'yes or maybe', then go visit the house to
firm it up and get the contract! If she says 'no', then try to overcome any
objections OR move on to the next lead call – no time wasted on your part
anymore, chasing bad leads all over town!
- Repeat. Repeat. Repeat. Continue to implement your Step #1 stuff – repeatedly.
Do your direct mail, flyers, signs, again and again and again. In the same
areas.. Research has shown that it takes the average consumer 5 impressions, or
viewing of your marketing before they start to feel as if they know you and
trust you. That's when they'll call you with a slam-dunk deal, already
pre-disposed to doing business with YOU!
Implement those 3 steps above and we guarantee you you'll have hot leads flowing
right into your phone and you can make offers right back over the phone, so that
you can cherry pick BIG money makers while you sit at your desk. This is how we
bought 400+ houses without running ourselves crazy, and still having time for
our family, friends, relaxing, vacations, etc. You can too!
Bio:
Lou has been successfully investing in real estate since the early ‘90’s, and is
now sharing his vast experience with investors around the country. Lou’s
students are earning tens of thousands of dollars monthly on their deals using
his system. Unlike many of the speakers and mentors in real estate, Lou has both
an undergraduate and a Master's Degree in Business and Marketing, and for 12
years he worked managing a 50 million dollar business for American Express.
He was on his way up the corporate ladder until he recognized that real estate
offered a greater opportunity for financial freedom, and for the lifestyle he
desired. Using his powerful formulas Lou was able to retire from his corporate
job at age 37 and follow his passion - his first love - which is investing in
real estate.
Lou has developed proven systems that create massive wealth through real estate
investing. His unique approach with students is to focus on implementation of
techniques rather than the theory. He teaches the “how” of this business – not
just the “what”.
He has authored more than 7 books and courses about investing. His latest
development ‘Online Real Estate Empire' has been helping investors around the
country achieve financial freedom through real estate.